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Keywords: Self-efficacy
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Journal Articles
Shifting perceptions, building confidence: a social marketing approach to smoking cessation through Decisional Balance and Self-efficacy
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 406–425.
Published: 05 August 2025
... to explore the mediating roles of Decisional Balance and Self-efficacy within the TTM framework, focusing on their influence on different stages of change (Pre-contemplation, Contemplation, Action and Maintenance) in smoking cessation. Established measurement tools, including URICA, the Decisional Balance...
Journal Articles
Toward developing an environmental efficacy construct
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (1): 1–17.
Published: 17 October 2019
... expects to receive (or not receive) in performing (or not performing) a given behavior. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Self-efficacy Barriers Scale Efficacy Workplace safety Response efficacy Environmental factors Environmental...
Journal Articles
Preventing suicide in Montana: a community-based theatre intervention
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 423–440.
Published: 04 October 2017
.... Findings A comparison of means within groups from pre- to post-test showed increases in self-efficacy for communicating about suicidal concerns with a teacher, school counselor or social worker; increases in self-efficacy for helping others; and increases in response-efficacy of interpersonal...
Journal Articles
Fear appeals: the influence of threat orientations
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 361–376.
Published: 10 October 2016
...Chrysantus Awagu; Debra Z. Basil Purpose This paper aims to assess the interactive impact of dispositional threat orientation and affirmation (both self-affirmation and self-efficacy) on the effectiveness of fear appeals. Design/methodology/approach A 3 × 2 × 2 × 2 fully crossed, mixed...
