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Keywords: Service eco-systems
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 159–181.
Published: 08 March 2018
...Clare Johansson; Rowan Bedggood; Karen Farquharson; Aron Perenyi Purpose The purpose of this paper is to determine whether a shared leadership governance arrangement facilitates improved outcomes within a social marketing service eco-system. The research was focussed on gaining an understanding...
