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Keywords: Social branding
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Journal Articles
Social branding framework to address smoking among alternative peer crowd teens
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 189–203.
Published: 27 May 2021
...Carolyn Ann Stalgaitis; Jeffrey Washington Jordan; Mayo Djakaria; Daniel J. Saggese Purpose This paper aims to describe the Social Branding framework, which uses lifestyle branding to change behaviour within psychographically-defined target audiences. Syke, a Social Branding programme to reduce...
