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Keywords: Social distancing
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Journal Articles
Why are some people not socially distancing during COVID-19? A segmentation study
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (2): 65–81.
Published: 04 February 2021
...Denni Arli; Tyson Ang; Shuqin Wei Purpose Governments around the world have used social distancing methods to slow the spread of COVID-19. Some people, however, have ignored repeated warnings about the need to maintain social distance. The purpose of this study was to segment individuals based...
