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Keywords: Social marketing definition
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Journal Articles
Some reasonable but uncomfortable questions about social marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (3): 163–175.
Published: 05 October 2012
... potential to influence social good by an over-focus on cognitive exchange of which the target audience must be fully aware? © Emerald Group Publishing Limited 2012 Social marketing Ethics Social marketing definition Behaviour change Exchange Value The social marketing discipline...
