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Keywords: Social-economic framework
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (4): 421–441.
Published: 16 October 2018
... is to focus on the health and resistance of those who avoid overweight and obesity rather than continuing to focus on the pathology and disease of this phenomenon. Design/methodology/approach Taking a consumer-centric perspective and using the lens of the social-economic framework, the authors report...
