... for interview. Qualitative thematic analysis of data using NVivo was undertaken. Findings Bi-directional influences were found that are potentially impacting EA diet behaviours. Food industry advertising and sponsorships were identified as dominant influences within the behavioural ecology, using...

...-2013). Findings The results show that, under a restrictive alcohol marketing framework, firms related to alcohol beverages adapt their communication strategies: budget deviation from advertising to sponsorship. Regarding alcohol quantity and frequency models, the relationship between alcohol...

...Robert J. Donovan; Julia Anwar-McHenry; Yolexis Hernandez Aguilera; Amberlee Nicholas; Simone Kerrigan Purpose Maximising return on naming rights sponsorships is important for social marketing campaigns with limited funds. Naming rights allow the sponsor’s brand to be aligned with the event name...

...Judith Madill; Norm O'Reilly; John Nadeau Purpose – The purpose of this paper is to report on research designed to assess the impact of sponsorship financing of social marketing initiatives on the evaluation of those social marketing programs. Design/methodology/approach – The research...