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Keywords: Use of nudges in social marketing
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Journal Articles
Social negative option marketing: A partial response to one of Spotswood, French, Tapp and Stead’s (2012) “uncomfortable questions”
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (2): 125–138.
Published: 13 April 2015
... ends. Originality/value – This paper contributes to the emerging debate on the use of nudges in a social marketing context and is a partial response to Spotswood et al. (2012). © Emerald Group Publishing Limited 2015 Message framing Marketing Use of nudges in social...
