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Keywords: Vaccination intention
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Journal Articles
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 549–574.
Published: 09 August 2021
... behavioural control, perceived susceptibility and cues to action were found to be predictors of COVID-19 vaccination intention. The results also showed that perceived severity, perceived benefits and perceived barriers did not predict COVID-19 vaccination intention. Practical implications To enhance...
