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Keywords: Visual perception
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Journal Articles
Fear appeal effectiveness for familiar and unfamiliar issues
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2011) 1 (3): 171–191.
Published: 11 October 2011
... in case of an unfamiliar issue, and when added to a weak graphic threat appeal in case of a familiar issue. Hence: © Emerald Group Publishing Limited 2011 Visual perception Individual perception Threat Evoked fear Information Familiarity Protection motivation theory Public health...
