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Keywords: Waste management
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (3): 350–374.
Published: 12 February 2026
.... Furthermore, zero waste reduces consumers’ reliance on municipal landfills, thus reducing waste management costs for local municipalities and governments (World Economic Forum, 2022). The concept of zero waste is relatively new (Abumalloh et al., 2024) and still poorly understood from...
