Beyond stars and crowns

Discusses the accreditation of the Avant Hotel, Oldham, Lancashire, UK, the first hotel registered to BS5750, the British Standard for quality procedures. Asserts that now people will know exactly what standard to expect. Outlines how the hotel′s accreditation came about and discusses problems with implementation and what is involved in maintaining the standard. Considers the effects of accreditation on staff and the benefits of maintaining BS5750. Concludes that competition is becoming more acute and guests are wanting value for money and the consistency which standard BS5750 registration ensures.