Journal of Service Theory and Practice Cover Image for Volume 36, Issue 4
Current Issue
Volume 36,
Issue 4,
22 June 2026

About the Journal

Journal of Service Theory and Practice aims to publish research in the field of service management that makes a theoretical contribution to the service research literature, as well as positively impacting on industry practices by offering specific recommendations and action plans.

Previously published as Managing Service Quality: An International Journal until 1991. Previous ISSN 2055-6225.

Submission information

Accepted manuscript types and word counts

  • Research Paper — up to 12000 words
  • Viewpoint — up to 3000 words
  • Editorial — up to 3000 words
  • Research Note — up to 5000 words

Please see the article types and word counts section on the about this journal page for more information. The word count includes all text, figures and tables. When estimating your total, please allow 280 words for each figure or table. Read more about the article types for this journal.

Reference style

Use the Harvard reference style. Read more about the reference types for this journal.

Keywords

Please include up to 6 short, relevant keywords that describe the main topics of your paper.

Peer review type

Double anonymous peer review. All submissions are sent to at least 2 independent and anonymous reviewers.

Open access options

This is a hybrid journal. Hybrid journals are subscription journals but offer all authors the option to publish their work open access. If you choose to publish open access you will be required to pay an article processing charge (APC). Alternatively you can opt for the green open access route and self-archive your article (at no cost to the author). Read more about our open access options.

Accepted languages

This journal only accepts manuscripts written in UK or US English.

Accepted submission files

Article files should be provided in Microsoft Word format.

View author guidelines

Calls for papers

Closes: 15th December 2026

It examines how immersive technologies and AI-enabled sensory service environments reshape customer journeys, influence perceptions and behaviors, and drive service value creation across touchpoints.

Guest editor(s): Carlos Flavián, Carlos Velasco, Sergio Ibáñez-Sánchez, Olivia Petit