Issues

Scaring the bras off women: The role of threat appeal, brand congruence, and social support in health service recruitment coping strategies

Jessica Mayer; Nadia Zainuddin; Rebekah Russell-Bennett; Rory Francis Mulcahy
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Applying Schema Resonance Model in live chat e-service

Xu Song; Cindy T. Christen
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Customer value cocreation activities: An exploration of psychological drivers and quality of life outcomes

Tram-Anh N. Pham; Jillian C. Sweeney; Geoffrey N. Soutar
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Customers’ value co-creation with healthcare service network partners: The moderating effect of consumer vulnerability

Jiyoung Kim
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How does dysfunctional customer behavior affect employee turnover

Taeshik Gong; Chen-Ya Wang
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A transformative value co-creation framework for online services

Joy Parkinson; Rory Francis Mulcahy; Lisa Schuster; Heini Taiminen
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Exploring the moderating role of construal levels on the impact of process vs outcome attributes on service evaluations

Aruna Divya Tatavarthy; Swagato Chatterjee; Piyush Sharma
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