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This paper describes how executive buy‐in was obtained for this quality cost project as being a value‐added initiative, and provides details of the user‐friendly methods that ensured its successful implementation. The details provided include information related as to how this project has been presented and justified as being a value‐added initiative to executives and to line managers. Describing quality concepts and their applicability to a research environment was the key to winning over and rallying management to the cause. Establishment of user‐friendly methods to capture pertinent data was essential in bringing on board the staff members who are in position to identify and quantify the cost information. Their continued enthusiasm and support has been maintained through specific communication programs that are outlined in this paper.

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