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Volume 3, Issue 6
1 June 1993
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Managing Service Quality
Managing Service Quality Cover Image for Volume 3, Issue 6
Research Article| June 01 1993

Benchmark for the Best Business

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R. Brooks
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T. Wragg
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1993
Managing Service Quality: An International Journal (1993) 3 (6): 13–16.
https://doi.org/10.1108/EUM0000000003198

Asserts that any benchmarking activity to improve service performance must develop a combined external and internal perspective. Offers advice on benchmarking techniques, useful measurement approaches and how they can be used effectively.

Keywords: BENCHMARKING, SERVICE, QUALITY
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© MCB UP Limited
1993
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