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A study of six companies, chosen because of their success in implementing quality, was carried out in order to continue the theme of the quality movement: learning from others. Considers the processes each company went through, looking at the difficulties encountered and the subsequent solutions. Identifies four key factors which contribute to success: forthright, listening leadership; provoking, but not imposing change; integrating quality into the business and learning by doing. Concludes with key points for success in quality.

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