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Volume 6, Issue 1
1 February 1996
This article was originally published in
Managing Service Quality
Managing Service Quality Cover Image for Volume 6, Issue 1
Research Article| February 01 1996

Total quality research in the pharmaceutical industry Available to Purchase

Jennifer Rowley;
Jennifer Rowley
Jennifer Rowley is Head of the School of Management and Social Sciences at Edge Hill College of Higher Education, Ormskirk, Lancashire, UK
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Keith Sneyd
Keith Sneyd
Keith Sneyd is at Zeneca plc, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1996
Managing Service Quality: An International Journal (1996) 6 (1): 31–35.
https://doi.org/10.1108/09604529610108108

Describes a questionnaire‐based survey of the UK pharmaceutical industry which investigated the implementation of total quality (TQ) in research‐based environments. Concludes that two central issues which may merit further investigation are the relationship between TQ and the research culture and the measurement of quality in R&D.

Keywords:
Pharmaceutical industry, Quality, Questionnaires, Research, Surveys, United Kingdom
© MCB UP Limited
1996
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