Don’t take life ‐ or business ‐ too seriously! Available to Purchase

Argues the case for lightening up in business, claiming that people who are internally focused and tense have little chance of turning their care and attention to customers. Provides many examples of how companies have used humour within their organizations, and turned it to their competitive value. Humour can make things more memorable, and puts things ‐ even problems and errors ‐ into a perspective where customers, and clients, will forgive. The payoff? If staff are excited about coming to work, it will show. “And people like to do business with people who like to do business.”