Shotover to quality: the world’s most exciting jet boat ride

Reports that tourism today is a global business in which the competition and the customers span international boundaries. Replication of tourism products and services in this turbulent marketplace, has become an inevitable facet of business. Organizations such as Shotover Jet in Queenstown, New Zealand, with their intense focus on the customer and the quality of the experience that they wish to offer, have convincingly proved their leadership in spite of intense competition. Proposes that Shotover Jet thus serves as a model company for tourism establishments around the globe.