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Building a Customer‐driven Company – The Saturn Story: An Interview between Richard G. Lefauve, Saturn Corporation, and Richard Whiteley, of the Forum Corporation

Richard G. (Skip) Lefauve

Managing Service Quality: An International Journal (1994) 4 (5): 16–21.

https://doi.org/10.1108/09604529410796279

Published: 01 October 1994

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