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Keywords: Accountability theory
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Journal Articles
Journal of Service Theory and Practice (2023) 33 (6): 721–747.
Published: 01 September 2023
... a comprehensive understanding of the framing of a customer's social media grievance. Hence, we build a conceptual model drawing from accountability theory (Tetlock, 2003), processing fluency theory (Oppenheimer, 2006 ; Reber et al., 1998) andlanguage expectancy theory (Burgoon et al., 2002...

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