Keywords: Actor engagement
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (7): 184–208.
Published: 01 September 2026
... the traditional positive-negative dichotomy of engagement. Originality/value This research empirically explores an individual's psychological ownership felt towards multiple objects (brands) extending psychological ownership alongside (multi) actor engagement by examining the influence of multi-brand settings...
Includes: Supplementary data
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