... ‐ as key to Avis’ success. 1 knowledge and skill; 2 understanding one’s role in achieving company goals; 3 responsibility and authority. These are so fundamental to sustainable empowerment that we measure them annually through our employee satisfaction surveys. Advertising Car...

... has capitalized on these, using the successful television advertising campaign for the Clio as an example. Describes how the company’s relationship marketing efforts are being led by the television advertising. States that Renault’s training and benchmarking programmes have also played a significant...