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Keywords: Assimilation
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Journal Articles
Journal of Service Theory and Practice (2017) 27 (6): 1105–1121.
Published: 03 October 2017
...Sanjaya Singh Gaur; Piyush Sharma; Halimin Herjanto; Russel P.J. Kingshott Purpose The purpose of this paper is to explore the impact of four types of acculturation behaviors of frontline service employees (assimilation, separation, integration, and marginalization) on customer satisfaction...
