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Keywords: Attitude towards collecting
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Journal Articles
Managing Service Quality: An International Journal (2014) 24 (4): 384–398.
Published: 08 July 2014
... merchandise are influenced most by their attitudes toward collecting, followed by the perceived quality of the merchandise. The findings also suggest that the greater the perceived quality of licensed merchandise, the more positive the consumer attitude toward collecting. Lastly, the study finds no direct...
