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Keywords: Attribution theory
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Journal Articles
Journal of Service Theory and Practice 1–20.
Published: 21 July 2026
...Jiaxin Ma; Depeng Zhang; Weili Zhang Purpose While much research has focused on how word-of-mouth (WOM) content affects consumers' purchase intentions and post-purchase emotions, little attention has been paid to the impact of WOM acquisition methods. Drawing on attribution theory, this study...
Includes: Supplementary data
Journal Articles
Journal of Service Theory and Practice (2023) 33 (1): 89–109.
Published: 25 October 2022
... 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Attribution theory Implicit theory Personal training service Fitness service provider Customer participation Customer compliance The fitness industry has grown to be a $30...
