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Keywords: Augmented reality
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (5): 805–831.
Published: 04 September 2025
... Universal Design Equity Theory Technology Acceptance Model (TAM) Service-Dominant (S-D) logic Accessibility barriers Augmented reality Virtual reality Accessibility has long been a top priority for traditional service contexts (such as healthcare, retail and education) (Fisk et al...
Includes: Supplementary data
Journal Articles
Journal of Service Theory and Practice (2025) 35 (5): 776–804.
Published: 24 April 2025
... of the findings, and insights into future research possibilities. Immersive technologies Service experiences Augmented reality Virtual reality Mixed reality Metaverse Systematic review Immersive technologies aim to simulate “visual, auditory, haptic and motion realities along a Reality...
