..., and brand image in discussing mobile banking adoption behavior; meanwhile, this study incorporate a five factors risk structure, discussing perceived risk detailed in financial risk, performance risk, time risk, psychological risk, and privacy risk. Furthermore, this study is the first study that has...

... that: the CCP's behavior makes the customer's general category for positive social interactions accessible; and the (positive) content in this category informs the customer's evaluation of the CCP in a value‐congruent way. In contrast, an explicit sales attempt is unlikely to be part of the customer's general...

... satisfaction Behaviour Thailand Airlines The behavioural intentions of customers are recognised in the literature as an important predictor of the profitability of service firms (Reichheld and Sasser, 1990 ; Anderson et al., 1994 ; Slater and Narver, 1995). Both the costs and the revenue...

... least square method supported by an empirical investigation of customers in China. Customer retention Relationship marketing Customer satisfaction Brand loyalty Behaviour China Customer value is a strategic weapon in attracting and retaining customers and has become one of the most...

...) (1999), Choices, Values, and Frames , Cambridge University Press and the Russell Sage Foundation , New York, NY . © Emerald Group Publishing Limited 2004 Services Behaviour Design Service quality assurance For the past several years my colleague Sriram Dasu and I have...