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Keywords: Betterment
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Journal Articles
Journal of Service Theory and Practice (2017) 27 (6): 1145–1166.
Published: 13 October 2017
... themes: co-creation dynamics, efforts, and betterment. The authors provide a value co-creation framework that is informed by nine subthemes derived from interview data. Research limitations/implications Current literature on understanding value co-creation processes focuses on formalized co-creation...
