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Keywords: Bibliometric review
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (2): 320–354.
Published: 02 January 2026
... experience Customer journey Science mapping Touchpoints Bibliometric review Finnish Cultural Foundation Marcus Wallenberg Foundation In line with the guidelines suggested by Donthu et al. (2021) , we applied scholarly filters to ensure the quality and relevance of articles...
Includes: Supplementary data
