... to test the relationships among the constructs of the theoretical model. Participants were given a questionnaire that included: Brand awareness Brand loyalty Customer services quality Customer loyalty Consumer behaviour The value of branding research has been well documented...

...Rüçhan Kayaman; Huseyin Arasli Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. Design/methodology...

...Julie Hill Describes Liverpool Victoria’s recent attempts to improve customer loyalty. Outlines the company’s history and its traditional values and client base and shows how, in spite of very low brand awareness, the organization has retained many of its customers. With changing demographic...