...Afshin Tanouri; Rory Mulcahy; Rebekah Russell-Bennett Purpose The purpose of this paper is twofold: first, to test a hierarchical model with interrelationships between social support, value and brand equity to examine the effect of a transformative gamification service on users’ well-being...

...Bernhard Swoboda; Frank Haelsig; Dirk Morschett; Hanna Schramm‐Klein Purpose The purpose of this research is to try to show the relevance of service quality in building a strong retail brand. It addresses how retailer attributes affect customer‐based retail brand equity, when considering retailers...

...Rüçhan Kayaman; Huseyin Arasli Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. Design/methodology...

...Anders Gustafsson; Bo Edvardsson; Thomas Bamert; Hans Peter Wehrli Purpose Brand equity has been a topic of interest in consumer goods markets for many years. Several studies suggest that existing consumer‐based measures of brand equity, which have traditionally been used in the consumer goods...

... and long‐term success. Rover has recognized the need to become even more customer‐focused to continue building brand equity. It is doing this through a deep understanding of its marketplace, a new approach to brand planning and brand management, and the systematic development of organizational capability...