...Lorena Blasco-Arcas; Blanca Isabel Hernandez-Ortega; Julio Jimenez-Martinez Purpose The purpose of this paper is to explore the role of emotions in developing customer engagement and brand image during virtual service interactions. The authors explore the concept of engagement platforms (EPs...

... and three brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty are examined. Design/methodology/approach – The empirical research was conducted in 20 upscale hotels in Rome-Italy, collecting data from 335 guests. Findings – Advanced ICT directly influences perceived...

...Rüçhan Kayaman; Huseyin Arasli Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. Design/methodology...

... demands a degree of creative spirit, underpinned by solid business practice. © MCB UP Limited 1995 Brand image Brand names Information technology Trademarks Branding is a subject which has been written about extensively. It is therefore not appropriate to enter into chapter and verse...