Keywords: Business game concept
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Journal Articles
Managing Service Quality: An International Journal (2012) 22 (5): 428–446.
Published: 31 August 2012
... understanding about it at a manufacturer. Design/methodology/approach The paper is based on a longitudinal case study at a manufacturer (2003‐2008), with a focus on the business game concept on customers’ business. The researchers and approximately 140 company representatives contributed to both early...

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