Keywords: Business model
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (2): 242–269.
Published: 10 November 2023
...Yogesh Sharma; Rajeev Sijariya Purpose The purpose of this study is to examine the trends and developments of subscription business models (SBMs) over the past two decades. Design/methodology/approach The study extracted 469 documents (articles and reviews) from the Scopus database during 2000...

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