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Keywords: Business process modelling
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Journal Articles
Service blueprinting and BPMN: a comparison
Available to Purchase
Managing Service Quality: An International Journal (2012) 22 (6): 606–621.
Published: 16 November 2012
...Spiros Gounaris; Mustafa Tanyeri; Simon K. Milton; Lester W. Johnson Purpose The purpose of this paper is to compare and contrast a customer‐focused service process diagram tool (blueprinting) with an organizational‐focused process diagram tool (business process modeling notation, or BPMN...
