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Keywords: CIBA‐Geigy
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Journal Articles
Managing Service Quality: An International Journal (1994) 4 (1): 43–46.
Published: 01 February 1994
... and the subsequent solutions. Identifies four key factors which contribute to success: forthright, listening leadership; provoking, but not imposing change; integrating quality into the business and learning by doing. Concludes with key points for success in quality. © MCB UP Limited 1994 CIBAGeigy Club...

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