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Keywords: COMPARATIVE ADVANTAGE
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Journal Articles
Managing Service Quality: An International Journal (1993) 3 (1): 411–415.
Published: 01 January 1993
... marketing gimmicks. Argues that success in maturing markets will increasingly depend on every aspect of an organisation contributing to service quality. © MCB UP Limited 1993 COMPARATIVE ADVANTAGE CUSTOMER LOYALTY CUSTOMER SERVICE SERVICE QUALITY TQM Winning the customer service war...
