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Keywords: CSR
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Journal Articles
An investigation into the antecedents of frontline service employee guardianship behaviours
Available to Purchase
Journal of Service Theory and Practice (2021) 31 (3): 450–467.
Published: 04 March 2021
... a quantitative survey of 507 frontline service employees at national supermarkets within New Zealand. Findings The findings of the survey suggest that service employee perceptions of internal corporate social responsibility (CSR) activities, their level of psychological ownership towards the supermarket...
Journal Articles
Customer engagement in CSR: a utility theory model with moderating variables
Available to Purchase
Journal of Service Theory and Practice (2017) 27 (4): 833–853.
Published: 10 July 2017
...Wade Jarvis; Robyn Ouschan; Henry J. Burton; Geoffrey Soutar; Ingrid M. O’Brien Purpose Both customer engagement (CE) and corporate social responsibility (CSR) have been linked to customer loyalty. Past studies use service dominant logic and customer value co-creation to explain this relationship...
