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Keywords: CSR in sport
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Journal Articles
Customer engagement in CSR: a utility theory model with moderating variables
Available to Purchase
Journal of Service Theory and Practice (2017) 27 (4): 833–853.
Published: 10 July 2017
... in the Journal of Management and Organization (2010, issue 16) on “The role of social responsibility, philanthropy and entrepreneurship in the sport industry” highlights the important role of CSR in sports. Pragmatic reasons for sports club’s emphasis on CSR include dealing with media scrutiny, and being...
