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Keywords: Cancellation
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (5): 710–725.
Published: 31 May 2024
...Frank Mathmann; Di Wang; Jesse Elias Christian Purpose This study employs S-D Logic to examine the hotel booking behaviors of individuals, with a focus on the impact of service customization on service cancellation. Additionally, the moderating role of social co-creation is explored to provide...
