...‐hire firms Corporate culture Customer service Employee development © MCB UP Limited 1997 The essence of our customer service strategy emanates from 1962, when Avis was a tiny company with an unbroken record of financial losses for almost 15 years. The newly appointed president...

.... First, it is an incentivized return with a regular weekend travel prize, and this, of course, does help. Second, and I think, more important, we have spent a considerable amount of time in training our customer facing staff in the concept of promoting the use and return of the cards. Car‐hire firms...