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Keywords: Car manufacturers
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Journal Articles
Managing Service Quality: An International Journal (1996) 6 (5): 27–32.
Published: 01 October 1996
...‐launch campaign to convince consumers that the offer of customer focus is genuine, and reports on the results of a survey in response to advertising. Discusses methods of maintaining momentum and ensuring that promises are fulfilled. © MCB UP Limited 1996 Car manufacturers Customer...
