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Keywords: Cellular communications
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Journal Articles
Managing Service Quality: An International Journal (2003) 13 (2): 94–96.
Published: 01 April 2003
.... (2003). Cellular communications Customer satisfaction Customer service Psychology Many organizations, and most large ones, are making what I believe to be a dangerous mistake in applying digital technology, namely the electronic customer interface. Beginning in the mid‐1990s many firms...
Journal Articles
Managing Service Quality: An International Journal (2002) 12 (5): 323–335.
Published: 01 October 2002
... industries. Service quality Cellular communications Retailing Factor analysis South Africa The research will reveal which dimensions of service quality are important to customers, and will provide an insight into their expectations and perceptions of service quality at cellular retail outlets...
