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Keywords: Circular economy
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Journal Articles
Uncovering the trends and developments in subscription business models through bibliometric analysis
Available to Purchase
Journal of Service Theory and Practice (2024) 34 (2): 242–269.
Published: 10 November 2023
... six emerging themes in SBMs related to consumer behaviour, digital advertising, online news media, journal publications, circular economy and sustainability strategies. Originality/value The results of this study provide new and unique insights into the development and trends of SBMs over the past...
