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Keywords: Citation practices
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Journal Articles
15 years of service-dominant logic: analyzing citation practices of Vargo and Lusch (2004)
Open Access
Journal of Service Theory and Practice (2021) 31 (4): 563–606.
Published: 23 March 2021
...Marco Tregua; Danilo Brozovic; Anna D'Auria Purpose The purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and discuss the most prominent research topics in which citations were used...
