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Keywords: Cocreation
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Journal Articles
Journal of Service Theory and Practice (2021) 31 (2): 225–246.
Published: 01 January 2021
... at: r.brodie@auckland.ac.nz 31 07 2020 28 09 2020 19 11 2020 06 12 2020 16 12 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only COVID-19 Pandemic Healthcare system Government Service ecosystem Cocreation Resource...
Journal Articles
Journal of Service Theory and Practice (2016) 26 (6): 911–932.
Published: 14 November 2016
...Kieran D. Tierney; Ingo O. Karpen; Kate Westberg Purpose The purpose of this paper is to consolidate and advance the understanding of brand meaning and the evolving process by which it is determined by introducing and explicating the concept of brand meaning cocreation (BMCC). Design...
