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Keywords: Cocreation
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Journal Articles
Coronavirus crisis and health care: learning from a service ecosystem perspective
Available to Purchase
Journal of Service Theory and Practice (2021) 31 (2): 225–246.
Published: 01 January 2021
... media technologies also enable experience sharing and propagate shared practices impacting ecosystem well-being (Quero and Ventura, 2015). However, challenges exist in getting the implementation right. COVID-19 Pandemic Healthcare system Government Service ecosystem Cocreation Resource...
Journal Articles
Brand meaning cocreation: toward a conceptualization and research implications
Available to Purchase
Journal of Service Theory and Practice (2016) 26 (6): 911–932.
Published: 14 November 2016
...Kieran D. Tierney; Ingo O. Karpen; Kate Westberg Purpose The purpose of this paper is to consolidate and advance the understanding of brand meaning and the evolving process by which it is determined by introducing and explicating the concept of brand meaning cocreation (BMCC). Design...
