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Keywords: Communication function
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Journal Articles
Journal of Service Theory and Practice (2019) 29 (5-6): 691–707.
Published: 17 September 2019
...Jintao Wu; Junsong Chen; Honghui Chen; Wenyu Dou; Dan Shao Purpose The purpose of this paper is to investigate how nonprofit service providers can better engage their customers through online communication. It identifies two communication styles and three communication functions, and examines...
