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Keywords: Competitive dimensions
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Journal Articles
Examining competitive priorities and competitive advantage in service organisations using Importance‐Performance Analysis matrix
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Managing Service Quality: An International Journal (2011) 21 (5): 465–483.
Published: 06 September 2011
...Daniel I. Prajogo; Peggy McDermott Purpose This paper aims to examine the ten competitive dimensions of service in terms of relative importance and contribution to business performance, using the Importance‐Performance Analysis (IPA) matrix. Design/methodology/approach Empirical data...
